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HR Directory Profile

HR Business Partner specializing in In-Bound Marketing and Demand Generation

HR Business Partner with a background in Marketing and Finance. Currently driving in-bound marketing and demand generation strategy. BBA (Hons) graduate from Lahore School of Economics, blending people strategy with growth marketing.
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Rafia Owais
HRBP In-Bound Marketing & Demand Generation
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Summary

Where HR Meets Growth Marketing: 4+ Years of Demand Generation Expertise

Rafia Owais has over 4 years of experience working at the intersection of HR and growth marketing. She specializes in in-bound marketing and demand generation, backed by a BBA (Hons) in Marketing and Finance. Rafia brings a rare hybrid skill set that bridges people strategy with measurable business growth.
Committed to blending HR strategy with in-bound marketing and demand generation, Rafia Owais brings over 4 years of experience. With a BBA (Hons) in Marketing and Finance, she drives measurable business growth.

Professional Influence

Engaging with the HR community through knowledge sharing, networking & industry participation.
HR professionals and industry leaders sharing reviews and experiences with ResourceInn HRMS.
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Professional connections across HR & leadership communities.
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Followers

From HR Community
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Across Multiple professional platforms
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HR Conversations
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Across professional discussions.

Expertise

Core Competencies & Areas of Experties

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Recruitment

Support recruitment initiatives, candidate engagement, and hiring processes that help organizations identify and attract the right talent.
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Talent Acquisition

Drive talent acquisition strategies, employer positioning, and sourcing efforts that connect organizations with high-potential candidates
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HR Operations

Manage core HR operations, policy implementation, and employee lifecycle processes that keep everyday operations running smoothly.
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Employer Branding

Shape employer branding initiatives, experience touchpoints, and external communication that strengthen how organizations are perceived.

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Rafia's Experience with Resourceinn

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Experience

Career Journey & Professional Milestones

About

HR Business Partner for the Inbound Marketing and Demand Generation team. Managed hiring, onboarding, performance, and employee relations. Aligned HR strategy with marketing goals to support team growth.

Skills
HRBPHR StrategyOnboardingDemand Generation
About

Represented Coca-Cola CCI on campus, promoting brand initiatives and engaging students. Organized activities to boost brand visibility and student participation. Acted as a bridge between the company and the university community.

Skills
Brand PromotionSocial Media MarketingCampus MarketingNetworking
About

Planned and led events focused on entrepreneurship and business skills. Managed teams, budgets, and partnerships with industry professionals. Guided team members and helped the society grow.

Skills
LeadershipTeam ManagementStrategic PlanningMentoring

Education

Educational Experience & Qualifications

Educational milestones that built the foundation for HR leadership.

BBA - Double Majors in Marketing and Finance

Lahore School of Economics

2021-2025
  • Pursued a BBA with double majors in Marketing and Finance.
  • Held leadership roles across multiple university societies.

Intermediate - ICS

Kinnaird College for Women (KCW)

2019-2021
  • Completed Intermediate in ICS with distinction.
  • Active in Entrepreneurial Club and event committees.

Tools & Communities

Tools & Professional Communities

Explore the professional communities this HR professional is part of—where they collaborate & stay connected with HR.

Tools & Platforms

Resourceinn

Professional Communities

HR Lighthouse2026

Certifications

Certifications That Enhance Expertise

Certificate of Appreciation

Resourceinn2025

Awards & Recognition

Major Awards & Professional Recognition

Award popup showcasing ResourceInn industry recognition and achievementsYear 2022

Digital Media Marketing Programme

Lahore School of Economics

Recognized for outstanding performance in digital media strategy & practical application of marketing concepts through hands-on campaign projects.

Award popup card highlighting ResourceInn achievements and recognition.Year 2023

Performance Evaluation Award

Coca-Cola CCI

Acknowledged for outstanding achievement in digital media strategy and the practical implementation of marketing concepts in campaign-based projects.

Peer Reviews

"A dedicated HR professional who consistently delivers with professionalism, empathy, and a people-first approach."

Rafia is a dedicated HR professional who consistently delivers with professionalism, empathy, and a people-first approach. A great teammate to work with.

Peer Reviews

"A collaborative and organized professional focused on creating a positive experience for both candidates and employees."

Working with Rafia has been a pleasure. She's organized, collaborative, and always focused on creating a positive experience for both candidates and employees.

Asma Abid

Asma Abid

Brand Executive

Dawn Foods Corp. Ltd

Worked together since 2025

Tania Khan

Tania Khan

Social Media Strategist

SpotBlitz

Worked together since 2024

Rafia Owais

HRBP In-Bound Marketing & Demand Generation
SummaryExpertiseExperienceEducationCertificationAwards & RecognitionPeer Reviews

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